by Lucy Beytagh | Sep 28, 2022 | Storytelling, Strategy
The framework for crafting a successful business story Every business needs a story to help it connect with its audience, build loyalty, make it human and real as a brand and help it sell its product or service. By following a simple, fact, opportunity, feeling...
by Lucy Beytagh | Sep 14, 2022 | Storytelling, Strategy
Four criteria for embedding storytelling in your communication strategy Knowing how to tell if a story is the right fit for your brand, is the key to successful storytelling in strategic communication. Not all stories are created equal and not every story you...
by Lucy Beytagh | Feb 15, 2022 | Events, Strategy
As a strategic communication agency, strategy always comes first and when we design and deliver events, it’s no different. Events are one of the most effective ways of engaging with your stakeholders on any scale, but without careful strategic planning and...
by Lucy Beytagh | Feb 3, 2022 | Strategy
Locking in your business plan for the year? 5 ways to align it to your communication plan. Aligning or creating your communication plan should be a key part of your annual business planning process. It is critical that any strategic goals or plans you decide on for...
by Lucy Beytagh | Aug 5, 2021 | Strategy, The LKB Agency
In the last 12 to 18 months we have had our fair share of projects put on pause or in some cases, cancelled, but we?ve also had a few projects where, instead of throwing the strategy out the window, we have simply taken a different path. Days before the first...
by Lucy Beytagh | Jun 30, 2021 | Calm Communicationâ„¢, Strategy
It’s a predictable question, but seriously how is it the end of June? Here are some tips to help you refresh your approach to communication for the new financial year or the remainder of 2021. 1. Review and refine your communication strategy I recommend...
