by Lucy Beytagh | Sep 28, 2022 | Storytelling, Strategy
The framework for crafting a successful business story Every business needs a story to help it connect with its audience, build loyalty, make it human and real as a brand and help it sell its product or service. By following a simple, fact, opportunity, feeling...
by Lucy Beytagh | Sep 14, 2022 | Storytelling, Strategy
Four criteria for embedding storytelling in your communication strategy Knowing how to tell if a story is the right fit for your brand, is the key to successful storytelling in strategic communication. Not all stories are created equal and not every story you...
by Lucy Beytagh | Aug 24, 2022 | Storytelling
7 ways storytelling can supercharge your business communication 1. Stories grab our attention, hold our attention, and stay with us long after they have been told. Our understanding of a concept or idea, interpretation of data or complex information is greatly...
by Lucy Beytagh | Jul 13, 2022 | Calm Communication™, The LKB Agency
Earlier this month we celebrated six years since we opened The LKB Agency doors. To celebrate our six years in business, I’m sharing six ways you can access the power of Calm communication™ and be a more effective communicator in your business. 1. Be...
by Lucy Beytagh | May 25, 2022 | Fundraising, Pro bono
Nigel Parker, Executive Officer St Laurence House Leadership comes in all shapes and sizes, and we get so used to hearing people talk about leadership in the context of business or politics, that we forget about some of the most important leaders – the...
