by Lucy Beytagh | Sep 28, 2022 | Storytelling, Strategy
The framework for crafting a successful business story Every business needs a story to help it connect with its audience, build loyalty, make it human and real as a brand and help it sell its product or service. By following a simple, fact, opportunity, feeling...
by Lucy Beytagh | Sep 14, 2022 | Storytelling, Strategy
Four criteria for embedding storytelling in your communication strategy Knowing how to tell if a story is the right fit for your brand, is the key to successful storytelling in strategic communication. Not all stories are created equal and not every story you...
by Lucy Beytagh | Aug 24, 2022 | Storytelling
7 ways storytelling can supercharge your business communication 1. Stories grab our attention, hold our attention, and stay with us long after they have been told. Our understanding of a concept or idea, interpretation of data or complex information is greatly...
by Lucy Beytagh | May 19, 2021 | Calm Communicationâ„¢, Storytelling
In part one of our how to become a master communicator series, I am sharing some insights into non-verbal communication. These insights will help you to improve your communication – whether you are leading your team, presenting or for any communication moment...
by Lucy Beytagh | Nov 11, 2020 | Storytelling
There is nothing new about storytelling in business. It is one of the most effective ways to communicate your ideas and engage with your audience, but how do we do this strategically so its not just a flash in the pan result, but has long term impacts that...
