by Lucy Beytagh | Mar 17, 2025 | Team, The LKB Agency
Leading culture We celebrated this year’s International Women’s Day at the National Association of Women In Construction (NAWIC) Great Debate lunch. As always, celebrating the day with other inspiring women (and men!) who are making it their mission...
by Lucy Beytagh | Nov 11, 2024 | Team, The LKB Agency, Workshops
Why use a professional facilitator? Facilitation is not like ‘running a meeting’ or being the MC at an event. It’s not all about keeping to time or to an agenda, although experienced facilitators know the importance of timing, agenda flow and...
by Lucy Beytagh | Sep 28, 2022 | Storytelling, Strategy
The framework for crafting a successful business story Every business needs a story to help it connect with its audience, build loyalty, make it human and real as a brand and help it sell its product or service. By following a simple, fact, opportunity, feeling...
by Lucy Beytagh | Sep 14, 2022 | Storytelling, Strategy
Four criteria for embedding storytelling in your communication strategy Knowing how to tell if a story is the right fit for your brand, is the key to successful storytelling in strategic communication. Not all stories are created equal and not every story you...
by Lucy Beytagh | Aug 24, 2022 | Storytelling
7 ways storytelling can supercharge your business communication 1. Stories grab our attention, hold our attention, and stay with us long after they have been told. Our understanding of a concept or idea, interpretation of data or complex information is greatly...
