by Lucy Beytagh | Mar 17, 2025 | Team culture, The LKB Agency
We celebrated this year’s International Women’s Day at the National Association of Women In Construction (NAWIC) Great Debate lunch. As always, celebrating the day with other inspiring women (and men!) who are making it their mission to champion equality...
by Lucy Beytagh | Nov 11, 2024 | Team culture, The LKB Agency, Workshops
Facilitation is not like ‘running a meeting’ or being the MC at an event. It’s not all about keeping to time or to an agenda, although experienced facilitators know the importance of timing, agenda flow and keeping a conversation moving forward....
by Lucy Beytagh | Sep 28, 2022 | Storytelling, Strategy
Every business needs a story to help it connect with its audience, build loyalty, make it human and real as a brand and help it sell its product or service. By following a simple, fact, opportunity, feeling and action framework you can build and shape your business...
by Lucy Beytagh | Sep 14, 2022 | Storytelling, Strategy
Knowing how to tell if a story is the right fit for your brand, is the key to successful storytelling in strategic communication. Not all stories are created equal and not every story you find in your business will belong in the fabric of your strategy. But how do you...
by Lucy Beytagh | Aug 24, 2022 | Storytelling
1. Stories grab our attention, hold our attention, and stay with us long after they have been told. Our understanding of a concept or idea, interpretation of data or complex information is greatly increased through relatable storytelling. Think about how you can use...
