by Lucy Beytagh | Sep 28, 2022 | Storytelling, Strategy
The framework for crafting a successful business story Every business needs a story to help it connect with its audience, build loyalty, make it human and real as a brand and help it sell its product or service. By following a simple, fact, opportunity, feeling...
by Lucy Beytagh | Sep 14, 2022 | Storytelling, Strategy
Four criteria for embedding storytelling in your communication strategy Knowing how to tell if a story is the right fit for your brand, is the key to successful storytelling in strategic communication. Not all stories are created equal and not every story you...
