by Lucy Beytagh | Sep 28, 2022 | Storytelling, Strategy
Every business needs a story to help it connect with its audience, build loyalty, make it human and real as a brand and help it sell its product or service. By following a simple, fact, opportunity, feeling and action framework you can build and shape your business...
by Lucy Beytagh | Sep 14, 2022 | Storytelling, Strategy
Knowing how to tell if a story is the right fit for your brand, is the key to successful storytelling in strategic communication. Not all stories are created equal and not every story you find in your business will belong in the fabric of your strategy. But how do you...
