Four criteria for embedding storytelling in your communication strategy
Knowing how to tell if a story is the right fit for your brand, is the key to successful storytelling in strategic communication. Not all stories are created equal and not every story you find in your business will belong in the fabric of your strategy. But how do you...
7 ways storytelling can supercharge your business communication
1. Stories grab our attention, hold our attention, and stay with us long after they have been told. Our understanding of a concept or idea, interpretation of data or complex information is greatly increased through relatable storytelling. Think about how you can use...
Six ways to access the power of Calm communication
To celebrate our six years in business, I'm sharing six ways you can access the power of calm communication and be a more effective communicator in your business. 1. Be considered and strategic - plan your communication moments. Don't leave the message you want to...
Celebrate the leaders in your community
Image - Nigel Parker, Executive Officer St Laurence House Leadership comes in all shapes and sizes, and we get so used to hearing people talk about leadership in the context of business or politics, that we forget about some of the most important leaders - the quiet,...
Our 5 steps to effective stakeholder engagement
Last time on the blog we shared the 5 barriers to effective communication and engagement we see most frequently between our clients and their stakeholders. This week we are sharing our steps to more effective engagement. 1. Build your internal team's skills in...
5 barriers to understanding what your stakeholders want
When your messages lack cut through and you're not gaining any traction with your audience no matter what you do, then it's time to understand these 5 common barriers to effective engagement: 1. Not asking the right questions! When we don't take the time to stop and...
Successful events are driven by strategy, not logistics.
As a strategic communication agency, strategy always comes first and when we design and deliver events, it's no different. Events are one of the most effective ways of engaging with your stakeholders on any scale, but without careful strategic planning and objectives...
5 ways to align your communication and business plan
Locking in your business plan for the year? Here are 5 ways to align it to your communication plan. Aligning or creating your communication plan should be a key part of your annual business planning process. It is critical that any strategic goals or plans you decide...
The 5 things 2021 taught me
2021 - you were a surprise package! It was not the year anyone expected. It challenged us all. But I also learnt a lot about myself, about my business, my team and about family life. 1. I have some very deep resilience reserves. I don't know how they got there or...