Creating a platform to share insights, success stories and innovations achieved during COVID-19 to help support the primary health sector’s recovery.

CLIENT

Primary Health Network

Challenge

The LKB Agency was engaged to deliver the inaugural COVID-19 Sharing Success and Supporting Recovery Showcase event for Hunter New England and Central Coast Primary Health Network (HNECC PHN) to share and celebrates new ways of working, innovations, and ideas from healthcare providers, practitioners, and individuals across the region who collectively all faced challenges during COVID-19 in its peak, in an accessible and engaging format.

The showcase objective was to encourage the primary health care sector to express their interest in presenting or sharing their success, idea or innovation from the last 12-18 months with their peers, with the view to collaborating and adopting new ways of working.

The event needed to be delivered in a hybrid (in person and livestream) format across two days in Newcastle, with a mix of presentations and panel discussions.

After 12 months of constantly adapting their business practices, managing stretched resources so they could safely continue to deliver their services to the community, the primary health sector was also in the middle of trying to manage the once in a generational COVID-19 vaccine roll out. Sector fatigue was a very real issue and to ask them to participate, let alone present, at an event during this period was going to be a challenge.

Strategy

Together with the PHN, The LKB Agency helped to design a quick expression of interest process for health care providers, practitioners, and individuals to make submitting a possible presentation quick and easy. LKB also supported communication and marketing activities to drive participants interest and participation in the event.

LKB was also responsible for designing the format of the event to suit presenters and their busy schedules and provide accessible options for attending sessions and presenting either virtually or in person.

LKB planned and executed all elements of the two day in person and livestream event, with LKB’s founder and managing director, Lucy Beytagh, providing MC services for the two days.

To help encourage presenters and provide a high quality event, LKB also heled prepare presenters for the day, including reviewing and editing presentations.

In addition to this, Lucy Beytagh also delivered tailored coaching sessions from her ‘Calm communication’ program, to support presenters in developing their stories, shaping their presentations and key messages, and helping develop skills and confidence to present on the day. More than 15 coaching sessions were provided with all presenters taking the opportunity to engage in a session.

The event included a live Welcome to Country from Uncle Bill Smith, an introduction via livestream from regional NSW by PHN board member, Dr David Briggs, and a welcome from PHN CEO Richard Nankervis.

Some presenters attended in person, while others presented via livestream from the floor of their practices, with their patients in the background. Slido was used for attendees to ask presenters questions, and each presentation included a lively Q&A session at the end, where presenters were able to share further insights and ideas were exchanged.