Annual supporter survey
STAKEHOLDER & INDUSTRY RESEARCH | STAKEHOLDER ENGAGEMENT STRATEGY
Understanding supporter behaviours and sentiments via an annual survey.
Client
San Foundation
Challenge
LKB was engaged to develop a research methodology to help San Foundation better understand connection to the organisation and giving behaviour in their community.
Strategy
Annual supporter survey 2023
In 2023, LKB used their findings from a stakeholder research and audience profiling project with San Foundation to develop a set of bespoke research questions which would help San Foundation understand who and how their supporters connected to the foundation.
The supporter survey included a mix of questions that helped build an audience profile for San Foundation and understand giving behaviour, with a focus on a new Gift In Will program.
The physical survey was distributed as part of the quarterly newsletter by San Foundation. LKB did not manage survey reporting or data analysis in 2023.
Annual supporter survey 2024
In 2024, LKB was re-engaged by San Foundation to deliver the survey again and support the transition from paper to digital format. The transition to a digital format allowed for an increase and diversification in audience groups to retrieve data and insights from a larger test group.
LKB also developed a strategic approach to build on the 2023 survey with benchmarking questions that would support data analysis year on year. This included audience segmentation and classification to develop a bespoke research set tailored to the different audience groups.
To support distribution of the digital survey, LKB developed all communication copy and a clear communication activity plan and timeline.
Results
Following the survey close, LKB analysed all data and insights and provided San Foundation with a final report and recommendations.
Three surveys developed and built on digital platform.
Five audience groups identified.
372 survey responses.
Five key recommendations identified.
131% growth on survey from 2023.